Challenge

Walmart approached Excell with the challenge of creating products for their Mainstays brand that are innovative, value-driven, and utilize a sustainable material.

Mission

To develop an eco-friendly bath collection for Walmart’s Mainstays brand using diatomite.

Diatomite is a naturally occurring mineral-based material that is both quick-drying and anti-microbial; a perfect material for the bathroom.

“Simi Stripe” is an eco-friendly diatomite bath collection consisting of a soap dispenser, toothbrush holder, and tray.

Stainless steel wire detailing complements the accessories, adding value through mixed materials.

The Drystone Slat Mat is a quick-dry bath mat made of natural diatomite rock.

This functional bathroom accessory is the perfect eco-friendly, quick-dry mat. The unique slatted design holds up on uneven surfaces, and is foldable for easy packaging.